Did you know that Riverside is 35 years old?
This year Riverside celebrates its 35th year in the Pet Industry.
Riverside Animal Feeds is a family-owned business with a rich history dating back to 1989 when it was founded by Keith and Dorothy Musgrave. Keith’s journey began when he worked for a pet food company that was eventually acquired by a larger corporation. Keith decided to strike out on his own and took over a couple of existing product lines, mainly focusing on roasted and cooked meat products.
The name ‘Riverside’ is derived from Keith’s and Dorothy’s small holding located by a riverside in Cheshire. It was here that his two sons, David and Adrian, joined in the venture, making Riverside Animal Feeds a true family enterprise.
As the business started to grow, David and Adrian relocated to larger premises, an industrial unit in Sandbach and a couple of extra staff were employed to meet the demands of the business.
Today, with 12 members of staff, Riverside Animal Feeds has expanded its product range to include over 500 different items. Notably, the natural product range has become the cornerstone of the business. This focus on natural products aligns with the preferences of modern customers who seek pet food with recognisable ingredients, specific formulations, and appealing textures for their beloved animals. The company’s commitment to providing high-quality, natural pet food has likely contributed to its success and continued growth in the pet treat industry.
Thank you to all our staff and customers, past and present for their support over the last 35 years and we look forward to supporting you for many more.
For more information about our background and our products visit our website www.riversideaf.co.uk
How can you promote Love your Pet Day?
‘Love your Pet Day’ on Tuesday 20th February is a great opportunity for you to celebrate our furry friends and engage with your pet-loving customers.
Here are just some creative ways in which you can promote this day:-
- Social Media Campaigns – Create engaging posts on your social media platforms. Share heartwarming stories, pet photos and animal facts. Encourage your followers to share their own pet stories using the hashtag #loveyourpetday. Or why not host a ‘Pet Photo Contest’ where your customers can submit pictures of their pets.
- Pet-themed Discounts and Offers – Offer special discounts, selected products or services or put together bundle deals, ie. Our Riverside Gift Bags
- Collaborate with local Pet Businesses – local pet stores, veterinary clinics or pet-friendly cafes.
- Organise a Pet Friendly event at your store – Host an in-store event where customers can bring their pets. Organise a pet costume contest or offer free treat tasters.
- Educational Content – Share information about pet care, health and safety, host a live Q&A session on social media.
- Product Giveaways – Run a ‘Love your Pet Day’ giveaway. Encourage your customers to share email addresses or follow your social media accounts for a chance to win a pet-related prize.
Remember this day is not just about pushing products and getting extra sales, but a chance to celebrate the bond between owners and their pets.
Do it the right way and you could find yourself being the business that customers turn to for help and advice and in turn building strong relationships with your customers.
We hope you have found this useful.
Visit www.riversideaf.co.uk for more information on our range of products.
Riverside New Products!
We made a promise a few months ago that we would introduce more new products to our natural range and we have definitely kept to that promise.
In the past couple of months we have added 6 new products and 2 brand new ranges to our existing products.
- Goose Neck and Goose Feet – perfect for those dogs that have an allergy to chicken, both of these products are a good source of essential nutrients
- Fish Twists and Fish Braids - made from 100% Pangasius Fish Skins which are 100% natural and full of protein
- Beams Range - an excellent natural supplement to any dogs diet available in Chicken, Turkey, Beef, Cod and Salmon
- Pate Range – Single Protein Premium Pate available in Chicken, Turkey, Ostrich, Duck, Lamb, Rabbit and Venison
- Riverside Premium Sausage – With mixed meats and vegetable, look out for more flavours in this range coming soon
Our aim is to assist you in being able to buy all your products from us which makes it cheaper and more convenient for you.
With this in mind, feel free to let us know if there are any products that we don’t currently stock but you would like to see added to our product range. Your feedback is valuable and we are open to expanding our product range based on your preferences wherever possible.
For more information click on the products above or for our full natural range go to www.riversideaf.co.uk