This year Riverside celebrates its 35th year in the Pet Industry.

Riverside Animal Feeds is a family-owned business with a rich history dating back to 1989 when it was founded by Keith and Dorothy Musgrave.  Keith’s journey began when he worked for a pet food company that was eventually acquired by a larger corporation.  Keith decided to strike out on his own and took over a couple of existing product lines, mainly focusing on roasted and cooked meat products. 

The name ‘Riverside’ is derived from Keith’s and Dorothy’s small holding located by a riverside in Cheshire. It was here that his two sons, David and Adrian, joined in the venture, making Riverside Animal Feeds a true family enterprise.

As the business started to grow, David and Adrian relocated to larger premises, an industrial unit in Sandbach and a couple of extra staff were employed to meet the demands of the business.

Today, with 12 members of staff, Riverside Animal Feeds has expanded its product range to include over 500 different items.  Notably, the natural product range has become the cornerstone of the business.  This focus on natural products aligns with the preferences of modern customers who seek pet food with recognisable ingredients, specific formulations, and appealing textures for their beloved animals.  The company’s commitment to providing high-quality, natural pet food has likely contributed to its success and continued growth in the pet treat industry.

Thank you to all our staff and customers, past and present for their support over the last 35 years and we look forward to supporting you for many more.

For more information about our background and our products visit our website www.riversideaf.co.uk

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